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This web site snakebitecare.com has the following in the web page, "Now we can mitigate risk, prevent unnecessary death and morbidity, and lower cost by managing in accordance with the standard." We noticed that the webpage also stated " Pit Viper Snakebite Assessment and Treatment Applying the Standard." It also said " Represents the gold standard of North American pit viper snakebite management. Written by retired emergency nurse and snakebite expert Jon E. And immediate Past-President of the American Association of Poison Control Centers." The header had Standard of Care as the highest ranking optimized keyword. It is followed by snakebite management, severe evenomation, and Emergency Roon which isn't as ranked as highly as Standard of Care. The next words snakebitecare.com used was Intensive Care Unit. Coagulopathy was included but might not be understood by search engines.